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计划行为理论与消费者食品选择行为——个文献综述

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摘要 时计划行为理论在消费者食品选择方面的研究进行了综述,指出该理论在食品安全事件爆发后消费者行为改变方面的研究价值。并提出采用实证调查与实验经济学相结合的方法,更真实的反映消费者行为的改变。
作者 钟颖琦
机构地区 江南大学商学院
出处 《商情》 2012年第33期27-27,共1页
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参考文献7

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二级参考文献26

  • 1侯守礼,王威,顾海英.消费者对转基因食品的意愿支付:来自上海的经验证据[J].农业技术经济,2004(4):2-9. 被引量:72
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