乡村社区的景区化程度测度及其效应评估——以云南典型乡村社区为例

Measure and Response Assessment of Scenic Area of Rural Community——Taking Typical Rural Community in Yunnan as an Example

基于乡村社区景区化内涵及村民感知视角,借鉴Scheyvens的旅游增权框架和叶春的动态设问方式,建构了乡村社区景区化程度及其环比效应的评估体系,为乡村社区的"旅游在场"及其增权提供了学理及实践依据。对云南落水村和曼听五寨的实证分析表明:过度或低度从业均不利于社区文化景观资源的保护与社区旅游及其响应的持续,因而不应片面追求经营性增权或无视其"在场"权益诉求,而谋求社区文化景观资源的资产化制度增权,必将成为社区旅游增权的治本之举,也是其逻辑起点。

Based on the content of area of rural community and perception perspective of villagers, referring to Scheyvens＇ em- powerment framework of tourism and Ye Chun＇ dynamic asking mode, this article constructs the evaluation system of level of ar- ea of rural community and its chain effect. It provides theoretical and practical basis for rural community＇s ＂tourism presence＂ and its empowerment. Empirical analysis of Luoshui village and five Manting villages shows： over and low taking up tourism doesn＇t benefit the protection of culture landscape resource and continuance of community tourism and its response. So we shouldn＇t merely persue operating empowerment or ignore its ＂presence＂ appeal rights. Assets of system empowerment of com- munity culture landscape resource may be the fundamental measure of community tourism empowerment. It is the logic starting point.