基于知识耦合的平面设计信息编码研究

Study on Information Decoding of Graphic Design Based on Knowledge Coupling

分析了平面设计的信息特征,讨论了平面设计过程中的信息编码与平面设计作品解读中的信息解码关系。研究指出,平面设计作品成败的关键在于其信息传达的效率,即信息编码的优劣。在分析信息编码的基础上,从认知的角度提出了知识耦合的概念,指出实现头脑中知识与外部知识的耦合,即隐性知识与显性知识的匹配是实现信息理想传达的有效方法。最后通过标志设计的优秀案例验证了成功的平面设计作品中存在的知识耦合关系。

It analyzed the information characteristics of the graphic design, discussed the information decoding relationship between the information coding and graphic design work in the processing of graphic design. It pointed out, the key of success or failure for graphic design work was due to the efficiency of information communication, namely information decoding quality. Based on the analysis of the information encoding, it put forward the concept of knowledge coupling from the cognitive perspective, and pointed out that realizing the couple of brain＇ s knowledge and external knowledge （namely the matching of implicit knowledge and explicit knowledge） was a effective method which could realize the effective information transfer（namely ideal communication）. Finally, it proved that there was the relationship of knowledge coupling in the successful graphic design work through analyzing the logo design case.