现代包装设计新视点

New Viewpoint of Modern Packaging Design

以消费市场需求为基础,分析了冰点花饮料的包装设计,论述了包装设计新发展必须兼顾消费者的审美需求和情感需求。在此基础上,提出了将公益广告引入包装设计中的新观念是商业的企业利益与公益的社会利益完美结合的体现,在商品传播的同时也传递着公益的理念。

Based on consumer demand for beverage packaging design, it analyzed the packaging design of freezing point beverage and discussed the development of new packaging design must take into account the aesthetic needs of consumers and emotional needs. On this basis, it proposed adding PSAs into the packaging design was the perfect embodiment of the commercial business interests and social interests of the public good, and also conveyed the commodity as well as the concept of public service.