摘要
介绍了意象的含义及在标志设计中的重要作用。并分别从形、意的巧妙搭配;虚、实相生;简洁与新奇同行;抽象与具象的巧妙结合;小和大的辩证运用5个方面论述了意象在标志设计中的运用。从而得出标志中意象的巧妙运用是检验标志设计好坏的重要标尺。
It introduced the image of meaning and its important role in logo design, and discussed the application of image in the logo design in five ＂aspects, that the ingenious collocations of form and expression, virtual and reality complement, both simple and novel, the abstract and the concrete with ingenious combination, big and small dialectical application. So that the ingenious application of image in the logo design is an important standard of measuring the logo design is good or bad.
出处
《包装工程》
CAS
CSCD
北大核心
2012年第16期132-135,共4页
Packaging Engineering
关键词
标志设计
意象
巧妙运用
logo design
image
ingenious application
