天津会展活动中的文化创新性研究

Study on the Culture Innovative in Tianjin Exhibition Activities

分析了天津市作为国家级经济示范区、环渤海区域中心城市,在发展会展经济时的区位优势,并结合当今会展业发展的趋势,论述了文化创新性对提升会展品牌价值的重要性,进而分析了发展会展文化与加强城市文化形象的宣传力度和培养文化创新型的会展服务人才队伍之间的关系。提出了发展会展文化必须利用创新性思维,运用地缘优势、信息技术优势、地域文化优势等特征进行统一合理布局,进而加快会展文化体系建设,努力提升城市会展形象。

It analyzed the regional advantages of Tianjin as a national economy demonstration area and Bohai area in Tianjin central city whendeveloping exhibition economy, and discussed the importance of cultural innovation to enhance exhibition brand valuewith the development trend of today＇s exhibition industry, further analyzed the relationship between the development of exhibition culture and strengthening the propagandaof urban culture image and cultivating creative talents of exhibition services. It also provided developing exhibition culture must use creative thinking, using geographical advantages, advantages of information technologies, geographical and cultural advantages, and other features to uniform and reasonable layout, and then accelerated the construction of exhibition culture system and effort to promote the city exhibition image.