TCM模型在影视类旅游景区游憩价值评估中的应用——以宁夏西部影视城为例

The application of the TCM model in the film class scenic recreation value assessment——Taking the Western film and TV City of Ningxia as an example

旅行费用法(TCM)是目前应用较为广泛的游憩价值评估方法。选取宁夏影视类典型旅游景区——西部影视城作为研究案例,在国内外相关研究综述的基础上,运用TCM法对该景区淡旺季游客的综合问卷调查数据的评价分析,评估出2010年西部影视城的游憩价值为829.4万元,并针对分析结果提出了一些浅显的观点,以期为宁夏旅游景区制定营销规划和策略提供参考。

Travel cost method （TCM） is a recreation of the now more widely used valuation methods. Select Ningxia television class typical tourism scenic--Western television city as research case, in both at home and abroad related research summary of of based Shang, using TCM law on the scenic light season tourists of integrated questionnaire investigation data of evaluation analysis, assessment out 2010 years Western television city of recreation value for 8.294 million Yuan, and for analysis results made has some plain of views, with a view to for Ningxia tourism scenic developed marketing planning and policy provides reference.