广西城乡居民信息消费分化影响因素研究

On the Determinants of the Urban-rural Information Consumption Differentiation in Guangxi

根据消费理论及信息消费的特点,城乡居民信息消费分化是多因素综合作用的结果。5变量SVAR(2)模型的实证结果进一步表明收入分化和文化素质分化是信息消费分化最重要的两个内在影响因素,其贡献率分别为29%和28%;紧随其后的消费氛围分化与消费条件分化是不容忽视的外在因素,贡献率分别为20%和18%。显然,降低这些影响因素的分化程度是有效缓解城乡信息消费分化的关键。

According to the consumption theory and the characteristics of information consumption, the urban - rural in- formation consumption differentiation results from the interactions of many factors. The empirical study of this essay based on the five variances SVAR （2） model indicates that while income differentiation and that of culture are the most impor- tant endogenous factors affecting information consumption differentiation, whose contribution is 29% and 28% respective- ly, consumption atmosphere differentiation and that of consumption condition are exogenous and cann＇t be neglected, whose contribution is 20% and 18% respectively. Obviously, for the sake of remitting the urban - rural information con- sumption differentiation effectively, it is a key step to decrease the divide degree of those factors.