学校体育管理部门在学校健康体育产业化进程中的角色分析

The School Sports Management Departments in the School Health Education in the Process of Industrialization of Role Analysis

采用文献、访谈调查、座谈、数理统计、逻辑分析等方法,由河南大学近年来举办的"河大杯"体育比赛吸引了商业赞助的事件引发关于学校健康体育产业化的思考。本文对学校体育活动的赞助商家进行了访谈调查,对学校体育活动学生参与意识通过座谈作了整理,并进行了细致全面的分析。本文认为,我国体育活动商业赞助已经先期进入校园,但是学校体育的影响还不足以吸引更多的商家加入,目前的商业赞助以及产业化还处在萌芽阶段。最后,本文通过对学校体育管理部门在学校健康体育产业化进程中的角色分析,提出了学校体育管理部门在学校健康体育产业化进程中应该起到组织者和主导者的结论。

Mainly using the methods of document literature,questionaire,mathmatical statistics and logical analysis,this paper makes a survey on the industrialization of health sports brought by the commercial sponsoring of ＂HeDa Cup＂,and analyzes some factors which exert influence on students’ sense of participation.The result shows that the commercial sponsoring of sports has been on the budding stage,but large scale of participation is still under way.Last but not the least,this paper summarizes that school sports management department should play the role as the organizer and dominant player in the process of the health sports industrialization.