不同城市职业女性网球参与人群消费动机研究——以南京市为例

The Research and Analysis of Occupation Female Tennis Consumption Level,Motivation——Taking Nanjing city as an example

运用文献资料法、访谈法、数理统计方法、问卷调查法对职业女性网球消费动机进行研究。研究发现进行网球消费的职业女性都具有较高的收入,并且发现不同年龄阶段、不同学历、不同职业的职业女性网球消费动机呈现出差异。

In this paper,using the method of literature,interview,mathematical statistics method,the investigation method of the questionnaire on the occupation female tennis consumption level,consumption motivation for research.Study of tennis consumption occupation women have a higher income,and income higher occupation female does not necessarily tennis consumption high;different age,different degree in different occupation,the occupation female tennis consumption motivation presents differences.