新媒渠:传播传递整合的商业模式创新

New-Media-Channel: Business Model Innovation with the Integration of Dissemination and Transmission

企业的经营内涵是为围绕着价值的发现、创造、传播、传递以及实现所构建的价值让渡体系,本文由此延伸出的新媒渠商业模式是围绕这一体系所开展的七个层次工作的系统整合。"新媒渠"强调通过资源置换和平台整合构建多赢的运营体系。

The connotation of business can be described as a value transferring system built by the discovery, crea- tion, dissemination, transmission and realization of value. The ＂new-media-channel＂ business model is a systemat- ic integration of the seven levels of work carried out around this system. ＂New-media-channel＂ emphasizes the building of a win-win operating system with the resource replacement and integration of platforms, in order to a- chieve the transformation and upgrading of the enterprise business model.