从“公安一博”透视博客中的话语商业化趋势

Commodification of Discourse in Blogs:An Analysis of "The First Blog of Public Security of China"

随着网络的迅速发展,博客已成为人们交流沟通及建立维护社会关系的重要手段。本文通过整合Bhatia[1]的多视角话语分析模式及Fairclough[2]对互文性的叙述,提出了适用于本研究的分析模式。在此基础上,文章以"公安一博"为例,探讨了话语商业化在语篇和话语维度是如何实现的,并初步阐释了话语商业化产生的社会文化背景。

With the rapid development of the Internet, blog has become an important means of communication and an essential way to build up and maintain social relationships. The present paper, through integrating Bhatia＇ s multi - perspective model of discourse analysis and Fairclough＇ s conceptualization of intertextuality, proposes a new model for studying the First Blog of Public Security of China. By applying this model, the paper explores how com- modification is realized in the textual and discursive spaces and then reveals the socio - cultural background of commodification.