新形势下教育出版数字化探究

The Exploration on Digitalization of Educational Publication under New Situation

在数字出版产业链业已成型的新形势下,深入实践教育出版数字化,将是出版产业教育出版的发展之路。本文在阐述了出版产业数字化发展的现状与趋势的基础上,分析目前出版产业数字化发展存在的问题与困扰,提出教育出版数字化应对的策略则是利用各种数字保护技术改造传统出版资源数字化,建成比较完善的市场营销体系;选用优势技术,完善数字出版平台,参与平台运营拥有主导权;集中优势资源建立专业数据库和网络教育系统,实现网络数字教育,"走出去"参与国际竞争。

Nowadays, the digital publishing has come into form and thus makes it essential for publishing houses specializing educational publishing to carry out digitalization practice. This paper introduces the current situation of educational publication digitalization and takes a step further to analyze the problems confronting the digitalization in this field. Then it points out that there are several ways to cope with digitalization： to reform the traditional publish- ing resource with digital protection technology and build up a perfect marketing system; to adopt advantage technol- ogy to improve the digital publishing and occupy initiative; to concentrate advantage resources to establish a profes- sional database and network education system to realize digital network education and finally participate in interna- tional competition.