三一重工品牌铸造策略探究

On Exploration of the Brand Building Strategy of Sany Heavy Industry

近几年,国内工程机械制造异军突起,发展十分迅速,三一重工就是其中的典型。三一重工在很短的时间内发展成国际知名的企业,背后的必然是其始终坚持人才兴企的原则,大力加强技术创新、营销服务与国际化战略,打造了内部特色鲜明的企业文化,不断提升企业品牌的知名度和忠诚度,推动企业实现跨越式发展。

In recent years,domestic construction machinery manufacturing enterprises have sprung up and developed very rapidly,and Sany Heavy Industry（Sany HI）is a typical one of them.Sany HI has grown into an internationally well-known enterprise in a short time,which results from its adherence to the principle of ＂talents to make enterprise thriving＂,and its strategy of technological innovation,marketing service and international standardization.In addition,Sany HI endeavors to create distinct enterprise culture and constantly promote its brand awareness and customer loyalty to achieve leap-forward development.