摘要
今年5月份，意大利Osservatoriomercato机构做了一项调查．调查显示，意大利国内鞋类产品的购买力仍然受到金融危机的严重影响。该调查结果由AreaStudiDiomedea代表意大利加答国际鞋展在第78届展会上进行宣布。Sitaricerca对2011-2012年秋冬季意大利家庭购鞋情况进行了调查．调查显示，此期间意大利家庭共购鞋6830万双．
The domestic market is still affected by a severe crisis; this is what came out from a research on footwear purchases trends carried out, in May, by the Osservatorio Mercato Italia. The results of the research, realised by the Area Studi Diomedea on behalf of Expo Riva ＆huh, were presented at the 78th edition of the fair. The Sitaricerca data on the purchases of Italian families in the last 2011-2012 fall/winter season highlight a drop in quantity （-2.6%,for 68.3 million pairs）, with a slight, minimum rise in value （0.8%） due to the moderate increase of the average price by 2.9% - if compared to the increase in the prices of raw materials and the high added value of the products during the season of reference. The sample of lO0 visitors attending Expa Riva ＆huh interviewed by the Osservatorio confirmed this difficult situation, though underlining significant differences characterising months of sales, products typology and distribution channels. September and November registered the worst figures; in the first case because of a longer summer climate. In the second one,
出处
《中国皮革》
CAS
北大核心
2012年第18期52-53,共2页
China Leather
