竞争优势及其生命周期分析

Analysis on Competitive Advantage and Its Life Cycle

分析了竞争优势的本质、特点和表现 ;阐述了竞争优势的生命周期性以及影响竞争优势生命周期的因素 ,指出了企业依赖单个竞争优势的危险性 .

This paper analyzes the nature,features and forms of competitive advantage, and reveals the life cycle of competitive advantage and the factors affecting the life cycle,pointing out that it may be dangerous for the enterprises to rely on one competitive advantage.