基于微博挖掘技术的企业产品信息监测研究

Monitoring of Product Information Based on Microblog Mining

依据微博信息资源对企业产品信息进行监测,可以使企业更好地了解用户的相关信息。监测的基本步骤为:采集相关用户的描述标签与相关博文,对标签和博文分别进行聚类,从而发现兴趣社区与相关热门话题。其后以某一知名微博系统为平台,以某一品牌为例,进行相应的实证研究,结果表明所提方法具有一定的实践价值。

Microblog is an interactive information resource and updates very quickly. Recently, more and more people use microblog. In this paper, the authors use microblog to monitor product information. Firstly, they collect related users＇ tags and microblog from a microblog system. Then, the tags and microblog are clustered. According to the clustering results, the social networks and hot topics about the product can be generated. The product name is used as search query on a famous microblog system. Experiment results show that the microblog mining is applicable for monitoring of product information.