地方文化与旅游经济的互推互强——以香港长洲包山节为例

On the Mutual Enhancement of Local Culture and Tourism-Driven Economy:A Case of the Cheung Chau Bun Festival in Hong Kong

以香港长洲民间宗教活动——太平清醮为研究对象,探讨传统打醮仪式如何发展成为以包山节为宣传名称,中外闻名的旅游盛事,并且借助现代创意工业理念创造出新潮的旅游商品和旅游体验。地方文化借助旅游带来的经济利益和人气得以延续,得到更多更广泛的关注,结果出现互相推动,共同发展的双赢局面。

With the Cheung Chau Bun Festival,a local religious activity in Hong Kong,as the research focus,this study explores how a traditional ceremony has developed into a world-renowned tourist event known as the Cheung Chau Bun Festival and how trendy tourist products and experiences have been developed based on modern creative industry.With the economic returns and popularity generated by tourism,the local culture has been passed down and aroused more interest,thus achieving a win-win result of mutual enhancement and common development.