真丝领带的创新设计

Innovative design of silk tie

概述了男士真丝领带设计创新的根本原因、国内领带品牌的发展及现状,提出了国内男士真丝领带品牌的创新设计途径,认为现代社会文化生活的发展推动了传统真丝领带品牌的创新。为符合当代追求品质生活的男士消费群的职业需求,国内男士真丝领带设计正朝着融入情感化、人文内涵的趋势发展。传统真丝领带要在现代领带品牌设计中有所创新应用,需要打破原有呆板的固有模式,在求新求美中融入符合现代人潮流观的设计元素,赋予现代真丝领带一定的时尚活力与情感,提升真丝领带品牌向高品位、国际化的时尚新趋势接轨。

This thesis summarizes the primary causes for designs and innovation of men＇s silk ties, the development of domestic men＇s tie brands and their current situation, and proposes the approaches for the designs and innovation of men＇s silk tie brands. It deems that the development of modern social and cultural life motivates the innovation of traditional silk tie brands. To satisfy the requirements of careers of men consumers who pursue the life quality, the design of domestic men＇s silk tie goes towards the direction that integrates emotions and cultural connotation. To have innovative application in the design of modern tie brands, it is necessary for traditional silk ties to break inherent stiff modes, integrate design elements that accord with the aesthetics of modern people based on innovation and beauty, endow modern silk ties with some fashion and emotion as well as improves the taste of silk tie brands so that they can met international tendency of fashion.