旅游战略系统创意理论及其应用

SI Theory of Tourism Strategy System Creative and its Application

旅游创意策划是区域旅游产业转型升级的迫切需要,旅游创意理论创新是推进旅游科学发展的必然选择。本文针对目前我国旅游创意理论的不足,提出了旅游战略系统创意理论模型、四项原则及六个步骤,进而结合旅游战略创意、旅游形象创意、旅游企业产品广告创意和旅游会展创意等方面,探讨了旅游战略系统创意SI理论的应用。本文对于探索中国旅游创意理论创新和推进旅游战略创意的实践,具有一定的积极作用。

Tourism creative planning is the urgent need of the regional tourism industry transformation and upgrading. Tourism creative theoretical innovation is the inevitable choice of the scientific development to promote tourism. This article in view of the present our country tourism creative theory, puts forward the strategic tourism system creative SI theory model, four principles and six steps, and then combined with the tourism strategy, creativity, creative tourism image, tourism enterprise product advertising creativity and tourism exhibition creative aspects, discusses the tourism strategic system creative application of the SI theory. For the exploration of Chinese tourism creative theoretical innovation and oromoting tourism strategy creative practice, this article has certain positive role.