摘要
随着外资银行的进入以及社会需求的快速增长,变革营销模式,即由企业主导型向市场主导型转变,是我国商业银行的客观必然选择。文章针对现阶段我国商业银行营销模式存在的问题,提出了商业银行实现营销模式变革的对策。
As foreign banks entering Chinese market and social poration-oriented to market-oriented has become an inevitable competition. Based on the current problems of bank marketing transformation of marketing mode. demand increasing, changing the marketing mode from corchoice for our commercial banks to get used to the market mode ,this paper brings out some suggestions to realize the
出处
《未来与发展》
2012年第8期95-97,共3页
Future and Development
基金
河南省金融学重点学科(教高字[2010]931)建设的阶段成果
关键词
银行营销
营销模式
产品创新
bank marketing
marketing mode
product innovation
