从收视率看观众的广告回避现象--以央视一套4月9日收视率为例
被引量：2
摘要
广告回避指“媒体用户不同程度地减少广告接收的所有行为”，可分为身体回避、机械回避和认知回避三大类。身体回避指在电视播放广告时，观众起身离开，回避广告接触；机械回避指观众通过换台等方式回避广告接触，认知回避指“在场，却并不观看（视而不见）或边看边活动”，比如读书或做杂事。
出处
《青年记者》
北大核心
2012年第15期83-84,共2页
Youth Journalist
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5朱迪.大学生对开屏广告回避的影响因素研究——以新疆大学为例[J].新闻传播科学,2024,12(2):223-231.
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6赵心悦.社交媒体个性化广告回避影响因素研究——以隐私关注为调节变量[J].社会科学前沿,2020,9(10):1567-1573. 被引量：1
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3常明芝.青年群体微信朋友圈信息流广告回避反应及影响因素研究[J].东南传播,2018(10):120-125. 被引量：12
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