SNS网站与旅游电子商务融合的模式研究

A Mode Study on the Integration Between SNS Websites and Travel E-Commerce

SNS和旅游电子商务业已成为当前互联网服务的热点。旅游电子商务需要推广品牌,提升口碑,聚集人气;SNS网站用户数量大,分布范围广的优势可以使得旅游电子商务得到大量的点击量和人气,而旅游电子商务能够为SNS网站提供新鲜的话题,并实现赢利模式的突破。旅游电子商务和SNS网站两者能够优势互补,他们之间的融合势在必行。SNS网站和旅游电子商务的融合模式,根据不同情况可分为SNS加入第三方应用模式、SNS自建旅游电商模式、独立网站合作模式、旅游电商社区化模式。与网络服务及旅游电子商务相关行业、企业,可根据自身特点,选择适合自身发展的模式。

SNS and travel e-commerce now are the focus of Internet service. Travel e-commerce needs to popularize the brands, pro- mote public praise and gather popularity; SNS websitcs possess a large number of users and cover wide ranges, acenmulating hits and popularity for travel e-commeree. And the travel e-commerce could supply fresh topics for SNS websites, achieving breakthrough in the profiting models. Travel e-commerce and SNS websitcs could complement each other＇s advantages, making their integration imperative. According to different conditions, four integration modes are provided： SNS joining into a third party, SNS establishing travel e-com- merce by itself, cooperation between independent websites, and community-based travel e-commerce. Intemet service and travel e-commerce related industries and enterprises could select suitable development modes according to their own features.