中国联通3G业务销售渠道改善措施浅析

The Sales Channel Improvement Measures for China Unicom's 3G Services

电信企业销售渠道一般可以分为营业厅、社会合作渠道、直销渠道和电子渠道。3G业务销售渠道具有营业厅体验式、终端渠道3G捆绑式、直销渠道3G特色化以及电子渠道多元化等销售特点。完善中国联通3G业务销售渠道的对策是:提升营业厅服务与销售能力;加强社会渠道管控力度和直复营销渠道建设;深化便民渠道发展;大力发展电子渠道。

The sales channels of telecom enterprises usually include the business hall, social cooperation channel, direct selling and elec- Ironic channel. The sales channels of 3G services have some sales characteristics in terms of business hall experiences, terminal chan- nel-bundled 3G services, characterized 3G services in the direct selling channel, and diversified electronic channels. The Strategies to im- prove the sales channels of China Unicom＇s 3G services are proposed： to promote the service and sales ability of the business hall, to strengthen the management and control strength of social channels and the channel construction of direct-marketing, to further develop the convenient channel, and to vigorously develop the electronic channel.