珠三角地区家电产业转型升级路径研究

Pearl River Delta household appliances industry changing and upgrading route research

经过30多年的发展,我国家用电器行业已成为具有较强国际竞争力的产业之一。但由于全球金融危机的频繁爆发,其国际市场需求疲软。为此,家电行业转型升级很有必要。本文首先基于全球价值链、产品空间结构等产业升级理论,指出改革开放前30年我国家电行业,通过实施制度创新、人力资源以及技术创新三大升级战略,遵循一条线性升级路径(OEA→OEM→ODM→OBM);其次,细分和拓展"微笑曲线",从理论上得出我国家电行业二次升级有必要以科技创新为动力,沿着家电业技术距离较短的路径升级。

The household appliance has become one of the industries with international competitiveness in China after more than 30-year development.The transformation and upgrading of household appliance is necessary for the recession demand in world-wide market which is owing to the global financial crisis.Based on the industrial transformation and upgrading theories,such as the global value chain and the structure of the product space,this paper demonstrates that the previous household appliance in the first 30-year reform and opening up followed a linear transformation and upgrading path（OEA→OEM→ODM→OBM） with the implement of innovation strategy in regulation,human resource and technology.According to segmenting and expanding smiling curve,the article theoretically points out the coming household appliance transformation and upgrading along the shorter path of appliance technique should be driven by the science and technique innovation.