基于旅游者生态意识及其行为调查的实证研究——以中国郑州绿化博览园为例

Empirical Reach on the Tourists'Ecological Consciousness and Tourism Behavior——the Case of the Afforest Ration Garden of Zhengzhou

指出了旅游者作为生态旅游活动的主体,其生态意识对生态旅游的开发、市场营销、景区环境保护等方面具有十分重要的意义。以中国郑州绿化博览园的旅游者为研究对象,通过问卷调查,了解和分析了旅游者的生态意识及其行为特征,从该景区生态旅游的可持续发展、对旅游者生态意识的培养等方面提出了相应对策。

As the ecotourism subject,the touristsécological consciousness and behavior is very impartment for the ecotourism＇s development,tourism marketing,and the protection of the attraction environmental.In view of this,the touristsécological consciousness and behavior were comprehended and analyst by questionnaire in the Afforest ration Garden of Zhengzhou.The countermeasures are put forward on the sustainable development of ecotourism and the touristsécological consciousness cultivation.