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Analysis of the Preference Shift of Customer Brand Selection among Multiple Genres of Automobile and Its Matrix Structure

Analysis of the Preference Shift of Customer Brand Selection among Multiple Genres of Automobile and Its Matrix Structure
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出处 《通讯和计算机(中英文版)》 2012年第7期744-751,共8页 Journal of Communication and Computer
关键词 上三角矩阵 品牌选择 结构分析 客户 多类型 偏好 汽车 矩阵结构 Brand selection, matrix structure, brand position.
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参考文献4

  • 1K. Takeyasu, Y. Higuchi, Analysis of the preference shift of customer brand selection, International Journal of Computational Science 1 (2007) 371-394.
  • 2H. Yamanaka, Quantitative Research Concerning Advertising and Brand Shift Marketing Science, Chikra-Shobo Publishing, 1982.
  • 3Y. Takahashi, T. Takahashi, Building brand selection model considering consumers royalty to brand, Japan Industrial Management Association 53 (2002) 342-347, (In Japanese).
  • 4K. Takeyasu, Y. Higuchi, Analysis of the preference shift of customer brand selection among multiple genres and its matrix structure, Osaka Prefecture University, The Journal of Economic Studies 55 (2009) 1-16.

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