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消费者购买优质黑木耳实证研究 被引量:1

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摘要 本文基于消费者调查数据,分析了消费者购买优质黑木耳与消费者购买优质品牌黑木耳的意愿及其影响因素。研究结果表明,消费者的家庭月均收入、消费者受教育程度、优质黑木耳价值资产等因素对消费者的购买意愿有显著的正向影响;优质黑木耳产品的溢价幅度、转移成本等因素对消费者的购买意愿有显著的负向影响。
作者 潘力 张越杰
出处 《农业技术经济》 CSSCI 北大核心 2012年第8期13-17,共5页 Journal of Agrotechnical Economics
基金 吉林省教育厅社会科学研究项目资助
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