从医德考评谈医院形象塑造

Talking about Image Creation for Hospital from Medical Morals Appraisal

本文从医院形象塑造与道德竞争、医德考评对医院形象的效应评价、医德考评在塑造医院形象中的实践探索3个方面,阐述了开展医德考评在塑造医院形象,提升医院竞争力,促进医院可持续性发展中的作用。

Employing the following three aspects： hospital image-building and virtue competition, medical ethics evaluation in the impact assessment of hospital image, and medical ethics evaluation in the practice and exploration of hospital image-building, this paper expatiated the function of medical ethics evaluation in hospital image-building, enhancing hospital rivalrousness and promoting continuable development of the hospital.