大学生下乡创业的SWOT分析与战略支撑

SWOT Analysis and Supporting Strategies for Graduate Students Starting Business in Countryside

面对严峻的就业形势,大学生的择业观发生转变,越来越多的大学生开始选择下乡创业。文章运用SWOT分析法,对大学生下乡创业的内外部环境进行系统分析,交叉整合各项因素,得出相应的创业战略,并尝试提出相应解决方案,构建其多角度的战略支撑体系。

Facing with the serious employment situations, undergraduates begin to shift their viewpoints. More and more students tend to choose the countryside as their business start- ing place. SWOT analysis is employed in this research to deal with the inside and outside envi- ronments for the undergraduates who start their career in the rural areas. The business strategies are concluded from the analysis to offer some reference for related studies.