摘要
分析了神华集团作为中央企业开展新闻宣传的必要性和重要性,分析了神华集团对外新闻宣传工作现状,总结出提高企业新闻宣传价值的优化策略。
The paper analyzed the necessity and importance of the news propaganda conducted in Shenhua as one of the cen- tral enterprises, analyzed the present status of the external news propaganda work in Shenhua and summarized the optimized strategy to improve the propaganda value of the enterprise＇s news.
出处
《煤炭经济研究》
2012年第7期100-103,共4页
Coal Economic Research
关键词
中央企业
新闻宣传
策略
central enterprises
news propaganda
strategy
