任务驱动教学法若干思考——以在高职推销技术课程教学中的运用为例

Task-based teaching of the sales promotion in vocational colleges

根据高职院校人才培养目标的要求和教学内容、教学对象的需要,研究"任务驱动教学法"的内涵和运用,是创新课堂教学模式、提高课堂教学效果的必要环节。在推销技术这门实践性很强的课程中应用"任务驱动教学法",能很好地实现课程教学目标。

Task-based teaching is regarded as a creative exploration of curricular reforms in vocational colleges. This paper centers on a practical course of sales promotion with task-based teaching in terms of methodology, and strategies.