面对新媒体的挑战,传统期刊及期刊版本的发展趋势

Facing the Challenge of New Media,the Development Tendency of the Traditional Journal and the Periodical Edition

概述传统期刊及其版本发展现状以及存在的问题,对期刊和新媒体的优劣势进行比较分析,归纳出新媒体背景下期刊业及其期刊版本面临的挑战和机遇,提出期刊实施新媒体战略的应对策略。

This paper outlines the developing situation of the tradiitional journal and the periodical edition and the existing problems,It analyzes the advantages and the disadvantages of journals and new media,It conclude the challenges and opportunities of the periodical industry and the periodical edition in the new media background,and then puts forward countermeasures that the periodical carries out the newmedia strategy.