摘要
国际老牌乳业这一轮突袭,将迎来收获季。
Most people would find it hard to believe that this small unassuming two floored residential building located on Shishan Road in Suzhou Province would have anything to do with Asia's largest dairy company;however,as it turns out this is actually the temporary office for the Japanese Meiji Dairies Corporation's Suzhou plant. At the beginning of next year yogurt and pasteurized milk products bearing the Meiji logo will flood the various retail channels in the Suzhou and Shanghai ar- eas thereby kicking off a new wave of international dairy enterprises making their way into China.America's General Mills and New Zealand's Fonterra all have plans to produce liquid milk products in China. Right now is the best window of opportunity for foreign investment to establish a beachhead in China.Will the return of international dairy giants to China usher in a new wave of success or will they once again be forced to swallow bittern fruit?
出处
《中国企业家》
2012年第16期66-73,15,共8页
China Entrepreneur