基于因子分析法的深圳高端旅游竞争力评价

Factor Analysis on High-end Tourist Competitiveness of Shenzhen

基于整体性、科学性、可操作性和动态性原则,构建影响深圳高端旅游竞争力的评价指标体系,采用因子分析法对深、港、穗高端旅游竞争力进行对比分析与评价,指出深圳相对于港、穗高端旅游竞争力的优势与劣势。结果表明,深圳高端旅游发展除了政府投入增长率较港、穗具有优势之外,在贸易开放程度、国际化语言环境、高品质的休闲娱乐环境、高品位的购物环境等方面还有明显差距。针对这些差距,提出了深圳高端旅游发展的具体措施。

An index system is constructed to evaluate the high-end tourism competitive power of Shenzhen,Hong Kong and Guangzhou,and factor analysis method is used to compare and analyze the difference of the competitive power among the three cities.The author considers that Shenzhen has her advantages and disadvantages in competitive power as compared with Hong Kong and Guangzhou.The growth rate of the government＇s investment in high-end tourism in Shenzhen is higher than those in the other two cities,but the opening degree of trade,international language environment,high quality recreation environment,and high quality shopping environment are not so good in Shenzhen as those in Hong Kong and Guangzhou.In view of those problems the author puts forward some measures to enhance the high-end tourism competitive capacity of Shenzhen.