银川市休闲农业旅游——“农家乐”SWOT分析

The Agricultural Leisure Tourism of Yinchuan City ——The SWOT Analysis on Happy Farmhouse

为了使银川市休闲农业旅游发展得更快更好,并开发出具有特色的"农家乐"精品,对银川市休闲农业旅游的开发条件进行了SWOT分析,认为银川市休闲农业旅游开发条件良好,但自主品牌意识不强,"农家乐"的发展定位模糊,卫生安全有隐患。指出随着银川市经济发展迅速,交通改善及政府的大力支持,"农家乐"的发展具有良好的前景。

In order to make the agricultural leisure tourism of Yinchuan City develop faster and better and develop top quality happy farmhouse with characteristics, this paper makes the SWOT analysis on the development conditions of the agricultural leisure tourism of Yinchuan City, and holds that the development conditions for the agricultural leisure tourism of Yinchuan City are good, but the independent brand awareness is not strong, and the development orientation of happy farmhouse is fuzzy, and there are some hidden dangers in public health security, and points out that along with the rapid development of Yinchuan＇s economy, the improvement of communication and the strong support of government, the development of happy farmhouse has a good prospect.