以版权音乐剧本土化为起点的战略构思

Localizing copyrighted musicals as strategy

亚洲联创（上海）文化发展有限公司是以版权音乐剧为起点进而推进音乐剧发展的。在此，希望与大家来分享2011年我们制作《妈妈咪呀!》过程中的一些心得。

Producer Tian Yuan shared her experiences in producing the musical Mama Mia! in 2001.She adopted a three-pronged strategy for musicals in China:producing Chinese versions of copyrighted musicals, presenting original musicals that have global appeal,and purely original Chinese musicals.