基于社会心理行为的江苏省农村绿色建筑推广模式初探

Preliminary Probe into Promotion Model of Rural Green Building in Jiangsu Province based on Social Psychological Behavior

江苏省作为我国绿色建筑推广的先行省份,在城市建设的推广应用方面取得了不俗的成绩。然而在传统的农村社会中推广绿色建筑却遇到了许多问题。农村特殊的社会组织形式产生了农村社会独特的心理特点,这些特点在我国目前国情下阻碍了农村居民对绿色节能建筑的正确理解,也影响了人们对建筑形式的选择。基于江苏省近几年来的推广情况,探讨了这一系列心理产生的原因,以及基于这些原因而得出的关于江苏省农村绿色建筑推广模式的若干建议。

As a pioneer in promotion of green building in China, Jiangsu Province has made outstanding achievements in promotion and application of urban construction. However, many problems arise during promotion of green building in traditional rural society. Special social form of organization in rural areas produces unique psychologi- cal characteristics of rural society, which hinder correct understanding of rural resi- dents for green energy-saving building, and also affect people＇s selection for architec-tural form. Based on promotion in Jiangsu Province in recent years, the article dis-cusses the reasons for formation of such psychological characteristics, and gives sug-gestions on promotion model of rural green building in Jiangsu Province based on these reasons.