少数民族纹样在“多彩贵州”文化品牌营销中的运用

The Use of Ethnic Dermatoglyphic Patterns in “Colorful Guizhou” Cultural Brand Marketing

"多彩贵州"作为贵州省的一张"名片",已成为一个著名的文化品牌。为丰富该品牌内涵,保持其市场价值,通过运用市场营销中的企业形象理论,对"多彩贵州"文化品牌在视觉识别层面上的价值进行研究。结果表明,贵州少数民族纹样具有较强的视觉识别性及艺术性,可以有效提升"多彩贵州"文化品牌的识别度,保护该省原生态文化资源,并开发出具有更高价值的贵州本土旅游产品,以实现产品更大的市场价值。

Acting as a ＂business card＂ for Guizhou Province, ＂Colorfial Guizhou＂ has been a well-known cultural brand. To make the connotations more rich and keep its market value, this paper studies its value on the visual recognition level by employing theory of cooperate image. Results show that Guizhou＇s ethnic groups＇ Dermatoglyphic Patterns＇ visual recogni- tion and artistic quality are distinguished and can effectively uplift the identity of the brand of ＂Colorful Guizhou＂, help to protect Guizhou＇s original cultural resources, and develop Guizhou local tourism products with higher value, so as to realize the market value of products.