陕南地区大学生体育消费状况与制约因素研究

Investigation on Sports Consumption Demands of College Students in Southern Shaanxi

运用文献资料与问卷调查等方法就陕南地区普通高校大学生体育消费的动机、水平、结构方向和制约因素进行了深入调查分析和研究。研究结果表明:陕南地区大学生虽然对体育消费持肯定态度,但整体消费水平较低,且女生低于男生,消费动机主要是健身,以实物型消费为主,结构单一,经济承受能力是制约消费的最直接因素。据此提出了加强体育消费意识培养、加大学校场馆设施建设、组织多形式体育活动、开发适合大学生的体育消费产品的建议,以引导陕南地区大学生健康多元的体育消费模式,促进体育消费市场良性发展。

With the methods of questionnaire, documentary data investigated on the physical exercise situation of the College Students in southern in Shaanxi and their sport attitude, motivation, consumption level and consumption structure, and the factors affecting sport consumption requirements by the methods of questionnaire, literature con- sultation. The results are as follows：their attitudes on sports consumption were positive. But general consumption level was still lower, and the consumption forms were mainly substance consumption. So the related departments should lead the College Students in southern in Shaanxi to form the healthy, pluralistic sport consumption forms and guide the sport consumption market of the elder people in southern Shaanxi to develop virtuously.