基于量表技术的旅游者低碳生活行为倾向的测量工具研究

On Measuring Tool of Tendency of Tourist Low-Carbon Life Behavior Based on Scale Technology

旅游学基础理论和低碳旅游核心概念,由"食、住、游、购"四个基本旅游活动组成,以量表题项的形式提出了旅游低碳生活行为倾向的具体构成内容,在访谈的基础上使用统计分析技术检验初始量表中题项的一致性、信度和效度,分析了被删除题项的可能原因、适用范围,最终得出旅游低碳生活行为倾向从"日常购买行为"、"日常环境行为"、"积极行为"三方面进行测量的结论。

Based on the theory of tourism and core-concepts of low-carbon tourism,we design a scale that consists of four parts： eating, housing, traveling and purchasing. Based on the interview, through the use of sta- tistical analysis techniques to test the reliability and validity of the items of the scale, by analysis of the possible reasons and the scope of deleted items, we have finally arrived at conclusion that the tendency of tourist low- carbon life behavior is measured by daily purchasing behaviors, daily environmental behaviors and positive be- haviors.