基于楚文化的“汉派”针织服装品牌文化的构建

Construction of "Han Parties" Knitted Garment Brand Culture Based on Chu Culture

文章论述了汉派针织服装业品牌文化建设和楚文化对汉派针织服装品牌文化建设的意义,提出了以楚文化的创新精神推动汉派针织服装品牌文化建设的措施。

The construction of ＂Han Parties＂ brand culture and the significance of Chu culture to the construction of ＂Han Parties＂ knitted garment brand culture were discussed. The measures of creative spirit of Chu culture to promote brand culture construction of ＂ Han Parties＂ knitted garment were presented.