大陆台商进入模式的模仿行为——基于制度理论的视角

The Imitative Behavior in Taiwan Residents Subsidiaries' Entry Mode Choice:An Institutional Theory Perspective

外资企业在进入模式的选择上,不仅要考虑经济目标,还要考虑合法性问题。将大陆台商面临的制度环境分为产业制度环境、地区制度环境、当地产业制度环境和集团企业内部制度环境等四个层面,从制度理论的角度研究大陆台商进入模式的选择。研究结果表明在不同层面的制度环境中,大陆台商为了获得合法性,在进入模式的选择上存在模仿行为。与其它层面制度环境相比,大陆台商更倾向于模仿本集团企业的进入模式;与产业制度环境和地区制度环境相比,大陆台商更倾向于模仿当地产业制度环境中的进入模式,这表明在多层面制度环境中,大陆台商倾向于在狭窄的制度环境中寻求合法性。

When the foreign firms choose their entry mode,they consider not only economy goals but also the problem of legitimacy.This study examines Taiwan Residents subsidiaries' entry-mode choice from an institutional perspective,dividing the institutional environments Taiwan Residents subsidiaries face into four levels,namely the industry,region,local industry and business group levels.It is found that Taiwan Residents subsidiaries take a imitating strategy in multi-level institutional environments in order to gain legitimacy.Compared with other levels of institutional environments,the entry mode within the business group is more likely to be imitated by Taiwan Residents subsidiaries.Compared with the industrial and regional institutions,the entry mode available at the local industry level tends to be a preference.The results show that Taiwan Residents subsidiaries are more likely to seek legitimacy in a narrowly defined institutional environment despite multi-level institutional environments.