文化创意产品的定价策略研究

Research on Pricing Mechanism of Cultural Creative Products

在详细分析现有研究成果基础上,从边际定价模型出发,结合文化创意产品属性特征,提出文化创意产品基于消费者感知价值的定价模型,并应用期权定价方法对模型进行测算,最后提出了文化创意产品考虑时间序列的分段式定价策略。

Based on a detailed analysis of existing research results, from marginal pricing model analysis, combining the cultural creative product attributes, this paper presents a pricing model based on consumer perceived value, and calculates the model by applying option pricing method. Finally it puts forward segmented pricing strategy considering time series.