社会性软件的媒介生态学研究

Media Ecological Research on Social Software

本文从媒介生态学角度,论述了媒介系统的生态环境,对第一、二代社会性软件媒介生态中的生态位进行了分析,指出各社会性软件是互不干扰、交叉存在的,并从媒介生态系统的整体优化、互动共进、差异多样性、平衡和谐、良性循环、适度调控等六大原则,依次分析了QQ、博客、维客、E-mail和BBS等几大有代表性的社会性软件,并指出:各社会性软件取长补短、互惠共生可以丰富和便利人们的交流、学习和生活。

This paper discusses the ecological environment of media system, and analyzes the ecological niche of the first and second social software generations from the perspective of media ecology, pointing out all kinds of the social software is non-interfered and cross-existent. This paper analyzes major representative social software mainly based on the following six pnnciples： whole optimization, advancement with interaction, difference and diversity, balance and harmony, virtuous cycle and appropriate control, and points out the trend of social soft ware learning from each other in mutualism, which enriches and facilitates p pie s hves.