北京地区网购配送中的问题与对策

Research on the Issues and the Countermeasures of Online- Shopping Distribution in Beijing Region

北京地区的网购水平，无论从网购人数还是网购金额上一直居于我国前列，伴随着网购需求的迅猛增长，网购配送的问题也暴露出来。本文分析了北京地区网购配送中存在的问题，缺乏专业的、现代化网购配送企业、网购配送人员整体综合业务水平参差不齐、北京地区的拥堵的交通状况降低配送服务质量和节假日物流配送服务能力凸显不足。并针对问题得出相应解决对策：完善网购配送物流网络、打遣品牌配送企业或企业联盟、提高配送企业人力资源管理水平、多措施保证网购配送交通通畅和沟通做好预案突破节假日网购配送瓶颈。

Not only the number of online shopping, but also the amount of online shopping, the level of online shopping in Beijing region has been living in our country the forefront .Along with the rapid growth in online shopping demand, Many problem of online shopping and distrution are also exposed. This paper ana Jyzes the problems of distribution in Beijing region,indudiing in the lack of soma professional, modern online shopping delivery enterprises, uneven level of worker＇ sdistribution service , traffic conditions in the Beijing region to reduce the delivery quality of service and holidays logistics. And it draws the appropriate countermeasures to tackle the problem： the perfect of online shopping and distribution logistics network, building brands of distribution businesses or business alliance , improving the distribution of corporate human resource management, taking multiple measures to ensure online shopping delivery smooth traffic and planning a breakthrough holidays network for distribution bottleneck.