摘要
以《棉纺织技术》的办刊实践为例,探讨建设精品科技期刊的途径.随着社会主义市场经济体制的确立,科技期刊已进入了市场,认为要实施科技期刊精品战略,准确的市场定位是基础,树立牢固的服务理念是根本,培育扎实的技术功底是关键,发展多元化的传播形式是方向.
Taking the Cotton Textile Technology for an example,how to build up the top quality sci-tech periodicals was analyzed and discussed.With the establishment of the socialist market economy system,the sci-tech periodicals have entered the market,it is pointed out that implementing the sci-tech periodicals exquisite strategy,accurating market positioning is the foundation,setting up the firm service concept is basis,fostering solid technical strength is the key,developing pluralistic form of transmission is the direction.
出处
《西安工程大学学报》
CAS
2012年第3期397-400,共4页
Journal of Xi’an Polytechnic University
关键词
科技期刊
精品战略
市场定位
传媒方式
sci-tech periodicals
exquisite strategy
market positioning
media way