摘要
品牌是企业的无形资源,树品牌、创名牌是企业在市场竞争的条件下逐渐形成的共识。在复杂的经济形势中,企业面临着重重困难和危机,品牌成为企业提升竞争力的重要要素。企业应更新观念,积极探索,采取有利的措施来塑造品牌形象,增强企业市场竞争力。
Brand is the intangible resource of an enterprise. It is generally recognized by enterprises to build a brand and create a famous brand in the harsh market competition. In the complex economic situation, brand has become an important factor for the enterprises to enhance their competitiveness.
出处
《湖北广播电视大学学报》
2012年第9期75-76,共2页
Journal of Hubei Radio & Television University
关键词
企业
品牌
塑造
途径
enterprise
brand
building
approach