中英食品广告中的文化价值观研究

The Cultural Value in Chinese and English Food Advertising

本文以跨文化交际为视角,以文化价值观念体系为基础对不同文化语境下的当代中英食品广告进行分析,民以食为天,因此,选择食品广告更具有广泛的代表性。同时试图从广告语言中探寻中西文化异同,并以期对经济全球化发展背景下的跨文化交际有所帮助。

The article analyze the contemporary Chinese and English advertisements in the different context from the perspective of cross-cultural communication and on the basis of Hofstede＇s cultural values. Food is the first necessity of people, therefore, food advertisements are more widely representatives. Meanwhile, try to explore the similarities and differences between Chinese and English food advertisements so as to help the cross-cultural communication under the background of economic globalization.