从代际更替的角度看潜在的新生代浙商培育

A View on the Group Transition of Zhejiang Merchants Via Generation Subrogation

浙商转型与浙商的代际更替紧密联系,老一代浙商创业者将在今后的一二十年时间内完全退出历史舞台,文章提出接替他们的新浙商群体的主体部分不是"富二代",而是崛起中的草根创业者。潜在的新生代浙商群体具有明显的"代特征",即生活条件优越化,人力资本知识化,自我定位主流化。与老一代浙商相比,潜在的新生代浙商成长环境发生了巨大的变迁,在物质环境方面发生了从"山多地少""条件恶劣"到"衣食无忧""分层明显"的变化;知识环境方面发生了从"农民出身""艺工起家"到"读书学习""知识经济"的变化;群体意识环境方面发生了从"边缘生存""模仿创新"到"融入主流""网络时代"的变化。潜在的新生代浙商培育需要在变化的环境中因势利导。

The transition of Zhejiang Merchants is a call from the modern time, since the old generation will gradually be retiring because of old age within the coming 10 to 20 years. Thus the group transition of Zhejiang Merchants is closely related to their generation subrogation. This thesis holds that the successors of the merchant group are mostly not the so called ＂affluent 2nd generation successors＂, but the grass rooted potential entrepreneurs. Therefore, how to appropriately direct the generation subrogation of minor entrepreneurs as well as the transitional conception of the group of potential grass rooted entrepreneurs, based on thorough knowledge of the generation characteristic of the new successors, will place much weight on the successful transition of the Zhejiang Merchants as a group. Compared with the old generation, the potential new generation of Zhejiang Merchants undergoes enormous changes in their growth environment： the old are mostly from poor mountainous area with little cultivated land, while the new all have a high living standard but with obviously different levels; the old are mostly farmers or craftsmen, while the new are familiar with college education or knowledge-based economy; the old struggle to survive in mar- gins of trades and to follow others examples while the new are producers of the network times and attempting to incorporated into the main stream of business. Thus, to cultivate a new generation of Zhejiang Merchants involves a flexible policy in directing a successful transition under a changing environment.